The internet has got the power to allow you to reach billions of people all around the world. However, unless you know how to do that, you will never come to their notice. What will then make your business reach your local community, within the town, city, state, or the whole country?

People used to do business advertising to get prominence on the market, however, that will be a very expensive option and will be beyond the reach of most of the small businessmen. However, with the help of the internet, even a small businessman can reach the global market without making a great investment.

Nowadays you may come across many websites offering free business directory Australia, where any company can register according to the respective category of business. Any consumer can easily find you from the directory if they ever like to.

However, these days most consumers prefer to search through the Google search engine instead of visiting any of these business directories. If your website is properly optimized then through Google search engine you have a greater chance to come into the search results.

By using the following tips you can dominate in local search results:

1.    Target local keywords

For dominating the local market, you must choose a keyword that has a reference to your local area. For instance, if you have a business of garments then you can use a keyword like “Garments in Melbourne”.

2.    Claim your Google through “My Business listing”

Your next step will be to claim your listing in the “My Business listing” of Google. This listing will then appear at the top of any local searches. It is a valuable tool to get any local leads who must have visited your business.

Optimize your website presence on your local directories

Besides Google’s  “My Business”, many people can also find your business through many other local directories. Hence to dominate in local SEO, you must optimize the presence of your website on local directories.

3.    You must make sure that your site is also mobile-friendly

These days most people use their mobile phones to search for any business. Hence mobile-friendliness is a very important component to help you rank in the search results and can deliver a positive experience for all your audience.

4.    Manage reviews

If you wish to dominate then managing various positive and negative reviews is very important. By looking at the review most consumers will size you up. So, you must respond positively to any negative review and try to address it.

5.    Optimize also for voice search

To dominate in local SEO, you must also look to voice search. More people these days are using various voice search devices available in their homes to try to find any new product or services.

You must visit and check website from time to time to ensure that all the details in your directory are updated so that it should not create any confusion in the mind of your visitor.